New Via Collection
- Chapter 1 -

The Via collection extends the breath of a monumental, enigmatic architecture.

An ascent with extraordinary, sensual geometry, crossed by shifting plays of shadow and light. Each step transforms the moment, reshaping perspective and hues as hours pass. Via follows this same infinite path — a miraculous route toward majestic heights.

Each jewel captures this sense of infinity.

Mythic and celestial, the Via collection is an ode to that tension toward clarity, unfolding at the heart of every piece.

These fragmented horizon lines, steps toward the light with a mastered path, guide and uplift.
They reassure and carry us.

Each jewel illuminates the skin like a landscape, revealing the dawn of the destiny we choose.

This ambition that opens the way resonates with our deepest inner self.
Via leads toward fulfillment and wholeness, instilling the confidence needed to reach new heights.

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Via Collection, Adeline Darmagnac for JEM, 2025
— Chapter 1 —


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Model: Arizona Muse, committed ambassador of the Via collection
Photographers: Louise Meylan, Victoire le Tarnec


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Available in JEM boutiques in Paris and Lyon.

JEM Paris
10 rue d’Alger, Paris 1st

JEM Lyon
13 rue Jarente, Lyon 2nd

And very soon online.