New Via Collection
- Chapter 1 -

Inspired by the iconic steps of Villa Malaparte, perched atop a rocky cliff in Capri, the Via collection carries forward the spirit of this monumental and mysterious architecture.

A place rich with stories, layers, and memories. An architectural marvel with scarlet walls rising into the sky.

An ascension marked by extraordinary and sensual geometry, crossed by playful contrasts of shadow and light. Each step transforms the moment, shifting perspective and hues throughout the day. Via follows this same path of endless contours — a miraculous route toward majestic heights.

Each piece of jewelry captures this sense of infinity.

Mythical and celestial, the Via collection is an ode to the pursuit of clarity, revealed at the heart of every jewel.

These fragmented horizon lines, steps toward the light with a mastered path, guide and uplift.
They reassure and carry us.

Each jewel illuminates the skin like a landscape, revealing the dawn of the destiny we choose.

This ambition that opens the way resonates with our deepest inner self.
Via leads toward fulfillment and wholeness, instilling the confidence needed to reach new heights.

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Via Collection, Adeline Darmagnac for JEM, 2025
— Chapter 1 —


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Model: Arizona Muse, committed ambassador of the Via collection
Photographers: Louise Meylan, Victoire le Tarnec


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Available in JEM boutiques in Paris and Lyon.

JEM Paris
10 rue d’Alger, Paris 1st

JEM Lyon
13 rue Jarente, Lyon 2nd

And very soon online.