New Via Collection
- Chapter 2 -

A new chapter is beginning. One of inner journeys and dreamlike exploration.

The Via collection traces a kinetic path made up of successive steps toward the light, where phosphorescent visions and fragmented horizons intermingle. A meticulous advance that reinvents this rise to power. A transformation toward clarity.

The jewelry in the collection embraces this movement, following this path with its faceted contours, a miraculous route toward majestic peaks.

Gold is woven into it with a new conviction. Precious, deep circles echo each other in a blend of organic and graphic voluptuousness. The jewelry is born from this tension and draws sensual lines.

The brilliance of gold rises to the top like a quest, a diamond bursting forth like a mesmerizing halo, the culmination of this sparkling ascent. In this hypnotic shimmer, white and yellow gold respond to each other like magnetic waves.

Semi-daytime jewelry, solar, diffusing an incessant flow of light.

These serene, masterfully crafted curves set the course and elevate. They reassure and carry. Each piece of jewelry makes the skin shine like a landscape and sketches the dawn of the destiny we set for ourselves. This ambition sets the course and resonates with our deepest intimacy. Via leads us towards fulfillment and contentment, giving us the confidence to reach new heights.

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Via Collection, Adeline Darmagnac for JEM, 2025

- chapter 2 -

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Model: Arizona Muse, committed ambassador for the Via collection

Photographers: Louise Meylan, Victoire le Tarnec

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Discover it in JEM boutiques in Paris and Lyon.

JEM Paris

10 rue d'Alger, Paris 1st arrondissement

JEM Lyon

13 rue Jarente, Lyon 2nd arrondissement